Pinterest is extremely visual and more and more bloggers are using longer pins there to raise visibility of their work. The discussion about hiding long pins has been around for a while and you might wonder why doing that is so important. When it comes to pinning your recipes, blog posts, or links, you need to consider what will give you the best traction, but a lot of bloggers don’t want those long, mosaic images in the middle of a post.
Pinterest execs have said time and again that long pins, or portrait oriented pins, do better on their site. Not only that, but bloggers are finding that longer pin layouts increase the click-through rates to their sites. Isn’t that what we all want? So that being said, whether you like them or not, long pins seem like the way to go.
What can you do if you don’t like the look of the long pin images in your post? Well, we have the solution for you!
HIDE THE PIN IMAGE
Seriously, the easiest way to handle this is by hiding the pin in the post so it won’t be seen until someone hits your Pinterest share button. It isn’t hard to do – it just takes a little piece of code and voila! The pin is invisible. Now, let me show you how to do it:
First thing’s first. Log into your WordPress site and open a new post. At the top right of the editor window, you will see a place to select either “Visual” or “Text”. You need to switch to text mode.
If you have already written the post and there is content in the box, scroll to the bottom and insert the code to create a hidden div.
Now select the image you want in the post and insert it after the code you just put in.
Insert your Pinterest description in the ‘alt’ text for the image (shown in the red box). Now close the div by inserting the closing tags (shown in yellow highlight).
That is really all there is to it! It is not difficult, but you end up with a nice long pin, hidden discreetly in the post, that pops up when someone clicks the Pinterest share button on your site.